Bounce Rate Calculator

Bounce rate is the share of sessions that leave without a second interaction. Use it to spot landing pages that fail to engage. High bounce can mean mis‑matched traffic, slow load, weak above‑the‑fold content, or confusing layout. Look at bounce together with time on page and conversion rate before you prioritize fixes. For blogs and news, higher bounce is normal—intent is different.

Note

Use single‑page sessions as “bounces.” Consider time on page before you act.

FAQs

What counts as a bounce?

A session with no second interaction, such as no second pageview or event.

Is high bounce always bad?

No. For search answers or blog posts, a quick exit can still mean the user got what they needed.

How can I reduce bounce rate?

Match the title to the content, speed up the page, improve the first screen, and guide to a next step.