Conversion Rate Calculator

Conversion rate tells you what share of visitors complete your goal—orders, sign‑ups, or demo requests. Use this calculator to turn your raw counts into a percentage. Track by page, channel, or campaign so you can see what actually moves the needle. Improving conversion rate often requires clearer offers, faster pages, and less friction in forms or checkout. Always test one change at a time and measure with enough traffic.

Example

120 conversions from 3,500 visitors → 3.43% conversion rate.

FAQs

What is a good website conversion rate?

Many sites see 2–5%. Niche, trust, price, and traffic quality change the baseline.

Should I use unique visitors or sessions?

Be consistent. Most teams use sessions for page‑level tests and users for business‑level metrics.

How do I raise conversion rate?

Clarify the offer, remove friction, improve page speed, and align traffic with the page intent.