CTR Calculator

Click‑through rate (CTR) shows how often people click after seeing your link or ad. It’s a core health check for paid campaigns, search results, and email subject lines. Enter clicks and impressions to see your CTR as a percentage. Use it to compare creatives, audiences, or placements. If CTR changes, it often points to issues with copy, relevance, or targeting. Benchmark by channel and keep tests simple so you can attribute changes.

Example

245 clicks and 10,000 impressions → 2.45% CTR.

FAQs

What is a good CTR?

It varies by channel and intent. For search ads, 3–5% is common; for display, under 1% is typical. Always compare to your past results and industry benchmarks.

Does higher CTR always mean better performance?

No. CTR shows interest, not profit. Check conversion rate and CPA alongside CTR.

How can I improve CTR?

Tighten targeting, test headlines, clarify value, match intent, and use strong calls to action.