Marketing Calculators

Engagement Rate Calculator

Engagement rate compares interactions to audience size or reach. It helps you compare posts, formats, and creators on a level field. Enter total engagements and either followers or reach to compute the rate. Track by platform and format to learn where your attention is strongest. Use consistent inputs so your comparisons are fair.

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Formula: (Engagements ÷ Followers or Reach) × 100

Example

1,250 engagements from 40,000 reach → 3.125% engagement rate.

FAQs

Should I divide by followers or reach?
Use reach when possible—it reflects who actually saw the post. For profiles, followers is a common proxy.
What is a good engagement rate?
It varies by platform and content type. Compare your posts to each other and to your niche benchmarks.
How do I lift engagement?
Post for intent, tighten hooks, use clear CTAs, and test formats like carousels, shorts, and threads.